Apple.
Consumer electronics. Premium white space, SF Pro, cinematic imagery.
Palette sample
First 5 hex codes lifted from the DESIGN.md color sections. The full palette and roles live in the source spec.
#000000 #f5f5f7 #0071e3 #0066cc #2997ff Visual theme
Apple's web language is a precision editorial system that alternates between gallery-like calm and retail-density information blocks. The visual tone stays restrained: broad neutral canvases, quiet chrome, and product imagery given almost all of the expressive weight. The interface is engineered to disappear so hardware, materials, and finish options become the narrative foreground.