Uber.
Mobility platform. Bold black and white, tight type, urban energy.
Palette sample
First 5 hex codes lifted from the DESIGN.md color sections. The full palette and roles live in the source spec.
#000000 #ffffff #e2e2e2 #f3f3f3 #efefef Visual theme
Uber's design language is a masterclass in confident minimalism -- a black-and-white universe where every pixel serves a purpose and nothing decorates without earning its place. The entire experience is built on a stark duality: jet black (`#000000`) and pure white (`#ffffff`), with virtually no mid-tone grays diluting the message. This isn't the sterile minimalism of a startup that hasn't finished designing -- it's the deliberate restraint of a brand so established it can afford to whisper.