IBM — watsonx
Alternate close-ups and full forms of the same filament material, unfolding product suffixes and capability words in groups that follow each shape.
Video reference only; no editable project supplied.
An information field focuses into research
Build a large oval from gray-purple and gray-green planes, with a task card near the central black dot. Gradually shrink the whole composition, revealing white circular openings outside while the black dot stays at frame center.
Video reference only; no editable project supplied.
Material-shifting model mark
Preserve the same three-petal mark, switching internal materials first, then enlarging and shifting it on blue to make room for the product name and parameters.
Video reference only; no editable project supplied.
Cyera — Secure the unknown
Move from constructing logos, palettes and letterforms to brand applications, then connect webpages and messages through the same floating sphere.
Video reference only; no editable project supplied.
Extruded manifesto loop
Turn a sentence into connected, thick word blocks. Use their fronts for reading and sides for iridescent material, looping back to the same front-facing pose.
Video reference only; no editable project supplied.
Radial identity burst
Instantly unfold a colorful geometric world from fine contours in darkness, then gather everything back into the central mark.
Video reference only; no editable project supplied.
Cash App — Make Money Moves
Use a stable multi-cell grid for varied small loops, rotating messages only in the narrow right column to give rich assets a reading order.
Video reference only; no editable project supplied.
Domain dot transformations
Make the domain's dot the transition protagonist: split a long URL, expand the dot into geometric scenes, then land on a shorter industry suffix.
Video reference only; no editable project supplied.
Creative Cloud
Carry one logo contour across creative media: design interface, graffiti, images and miniature landscapes. Preserve the central shape at every material change.
Video reference only; no editable project supplied.
Kinetic manifesto 15s
Retain five emphases within fifteen seconds: greeting, stance, music, creators and listeners; let viewers read one word group at a time.
Video reference only; no editable project supplied.
Focusable planet carousel
Slide spheres along one horizontal axis, clipping both ends at the viewport; slightly enlarge the active sphere and reveal its text
Video reference only; no editable project supplied.
Sound-wave heart
Animate individual soundwaves independently before combining them into a stable heart mark.
Video reference only; no editable project supplied.
A world connected by computational fragments
Connect multiple themes through code strips and offset slices, expressing the relationship between the physical world and computation.
Video reference only; no editable project supplied.
A frontier horizon
Keep the main background moving slowly while replacing copy at the same position.
Video reference only; no editable project supplied.
Perplexity — Comet
Keep navigation anchored at the top while only the central mask expands; separate internal imagery from container dimensions.
Video reference only; no editable project supplied.
Information fragments resolve into intelligence
Fill the first half with letters, strips and geometry of varied sizes; after the whole composition shrinks, move fragments toward the central word's baseline. Stagger outgoing elements and incoming letters.
Video reference only; no editable project supplied.
A sentence drawn by glass light
Fix the heading on the central axis and reveal it word by word; extend a narrow glass strip from left to right, with the brightest point crossing the heading slightly later.
Video reference only; no editable project supplied.
Material-to-wordmark reveal
Extract a C from an enlarged iridescent surface, condense the spatial form into one letter, then unfold the full brand name along the same baseline.
Video reference only; no editable project supplied.
Orbiting brand shapes
The heading remains largely fixed while soft shapes of different scales float and rotate around it
Video reference only; no editable project supplied.
Triptych on an Arc
Keep the three column positions fixed while changing internal textures and L-shape orientations in discrete steps; switching assets does not mean translating the entire tile.
Video reference only; no editable project supplied.
Macro Match-cut Rhythm
Match similar geometry such as arcs, rings and pointers across shots; these are different assets, not a single object's trajectory.
Video reference only; no editable project supplied.
Search across people, places and things
Use dots, capsules and lines as shared primitives, moving from abstract categories to search results.
Video reference only; no editable project supplied.
A new identity assembled from particles
Disintegrate the old text into particles, let them flow directionally, then reassemble them into the new name.
Video reference only; no editable project supplied.
An editable photo-mosaic numeral
Photo tiles form a number together, and nonuniform scaling changes its overall aspect ratio while internal tiles follow the parent transform.
Video reference only; no editable project supplied.
Search categories in a point cloud
Reconfigure dots into people, places and objects in sequence, with colors following the categories.
Video reference only; no editable project supplied.
Salsa through instruments and dance
Connect musical performance and dance steps through circular records, horn bells and petals.
Video reference only; no editable project supplied.
A growing stack of characters
Characters land on the previous character one by one, with the entire stack swaying slightly after contact.
Video reference only; no editable project supplied.
A partnership on flowing color
Keep both brands aligned and fixed while the background flows continuously without competing with the text.
Video reference only; no editable project supplied.
A voice announcement over moving color
Keep the heading's position and size fixed, with motion coming primarily from the continuously flowing background.
Video reference only; no editable project supplied.
A financial partnership identity
Keep both brands stationary, with fluid and lighting changes providing the only main movement.
Video reference only; no editable project supplied.
A partnership in deep blue
Keep the marks fixed without jumping while bright background areas pass slowly behind them, emphasizing the partnership identity.
Video reference only; no editable project supplied.
An engineered racing identity
Assemble scattered black stroke segments into AI–GP, with orange-red control frames, cross-lines and alignment points appearing alongside them. Align the subtitle and organizer vertically.
Video reference only; no editable project supplied.
A wireframe tunnel introduces a partnership
Expand perspective lines from a small central opening into a four-sided grid; after moving forward, narrow it toward both sides to leave symmetrical positions for the two logos.
Video reference only; no editable project supplied.
A computing scene dissolves into an emblem
Place the cloud above and devices below, connecting the layers with a glowing vertical line. Dim surrounding terminal information and retain a central vertical composition.
Video reference only; no editable project supplied.
A quiet website with playful cursor trails
Keep the crest, short phrase and link centered, with sparse navigation in the page corners. Arc the blue cursor through negative space and return it to the central text as the sole moving focus.
Video reference only; no editable project supplied.
Status words resolve into a wordmark
Rapidly change dim monospace status words, then cut to a dark double triangle. Fill the mark upward with green before unfolding the white brand wordmark.
Video reference only; no editable project supplied.
A large version reveal becomes a toggle
Place V above and 6 below, with orange edges and pink interiors creating layered gloss. Keep the central brand name small and stable, revealing the control only after the version letters exit upward and downward.
Video reference only; no editable project supplied.
A cube opens to reveal a letter
Rotate the cube and pull back first; after thin white seams appear along the edges, spread the faces outward. Keep H at the original center and increase separation until the panels leave the frame.
Video reference only; no editable project supplied.
Movement reveals patterned glass
Keep the glass fixed as hands and containers pass behind it; the fine grid splits contours into offset segments. Wide shots establish the frame, while close-ups clarify the relationship between texture and distortion.
Video reference only; no editable project supplied.
Red wordmark reveal
Rapidly pull an extreme logo and red-text close-up back into a small composition, leaving extensive black negative space for a brief brand reveal.
Video reference only; no editable project supplied.
Kinetic manifesto 60s
Make copy the protagonist: enlarge, squeeze in and connect short words according to semantic emphasis, using diamonds to push text sections into the next color group.
Video reference only; no editable project supplied.
Typography reflow
Build the whole motion through text scale and alignment: reveal letterform details first, pull back to a complete phrase, then split it into a movable column of action words.
Video reference only; no editable project supplied.
Outlined effect modules
Separate and reunite three notched effect buttons like interlocking modules, starting from the bottom item and preserving their tight vertical relationship.
Video reference only; no editable project supplied.
Continuous symbol morphing
Continuously reshape symbols around one center, changing meaning through notches, holes and subdivisions rather than fading separate icons in one by one.
Video reference only; no editable project supplied.
Countdown numeral system
Count down through three large numerals, then pull back into a nine-cell set, showing a shared family of angular strokes and rounded corners.
Video reference only; no editable project supplied.
Organic Cloud
Use material cuts at the same position in under two seconds to connect green organic forms, landscapes and iridescent pipes into one logo family.
Video reference only; no editable project supplied.
Graphic Cloud
Use brief cuts to show the logo moving from 3D slices to flat editing and silver-white material, with magenta linking all versions.
Video reference only; no editable project supplied.
Creative Variations
Cycle one logo through creative styles, from fine lines, metal and flowers to image collage, using a unified position and negative space to make one series.
Video reference only; no editable project supplied.
Playful Cloud
Use orange-yellow as the thread through rapid cuts between hand-drawn, liquid, flexible-tube and flat floral styles, with the curved contour connecting all materials.
Video reference only; no editable project supplied.
Three-form orbital loop
A sphere, circular disc and square plate form a compact rotating composition. The square moves around the center, with occlusion giving the planes spatial depth.
Video reference only; no editable project supplied.
Full-frame pattern cycles
Transform four full-frame geometric patterns in sequence, shifting from the hard rhythm of folded corners to soft waves, then dots of varying sizes.
Video reference only; no editable project supplied.
Luminous product announcement
Reveal a new product name with a green light sweep, keeping transparent layers and dark aurora restrained; finally turn the name into two short promises.
Video reference only; no editable project supplied.
The web as living memory
Use a short phrase about the web's memory as the central axis, layering knowledge illustrations before early webpages so accumulated content naturally leads into the browser era.
Video reference only; no editable project supplied.
Parallel Web Systems — Agents and context
Use minimal text and thin rings to shift attention from the agent to the context it depends on.
Video reference only; no editable project supplied.
Slack — slack
Break the old graphic into its smallest units, then reassemble the mark and name using the same colors.
Video reference only; no editable project supplied.
Revolut — EURR
Exchange two coins' front-back positions along one tray, keeping text fixed so motion is concentrated between the two subjects.
Video reference only; no editable project supplied.
IBM — think
Bring 3D letters from scattered orientations into one reading direction, then hold a quiet wordmark after the brief assembly.
Video reference only; no editable project supplied.
Uber — PLAN ON A GOOD TIME
Slide and flip repeated suitcases around a fixed short phrase, keeping the travel message readable within a continuous pattern.
Video reference only; no editable project supplied.
Bluevine — bluevine
Show the wordmark's geometric construction first, then turn curved modules into standalone symbols and app icons.
Video reference only; no editable project supplied.
Living waveform poster
Keep background waves breathing continuously while the central heading stays clearly fixed in one position.
Video reference only; no editable project supplied.
Gradient brand statements
Carry three messages on slowly flowing color fields, briefly breaking letterforms only between sentences.
Video reference only; no editable project supplied.
One grid, changing worlds
Connect geometric patterns, real-world scenes and branding through the same dot-matrix medium.
Video reference only; no editable project supplied.
Particle phrase
Assemble scattered particles into a readable sentence, then disassemble it using the same particles.
Video reference only; no editable project supplied.
Typeface to currency
Explain the typeface's origins, show glyph details, then apply the same typography to different currencies and palettes.
Video reference only; no editable project supplied.