brand-guidelinesby Alireza Rezvani

Brand Guidelines Skill.

A Claude Code and Codex skill for brand and design-system work: defines or applies brand guidelines for any product: color, type, logo, and voice.

Brand & Design Systems

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alirezarezvani/claude-skills · marketing-skill/skills/brand-guidelines/SKILL.mdSKILL.md

--- name: brand-guidelines description: When the user wants to apply, document, or enforce brand guidelines for any product or company. Also use when the user mentions 'brand guidelines,' 'brand colors,' 'typography,' 'logo usage,' 'brand voice,' 'visual identity,' 'tone of voice,' 'brand standards,' 'style guide,' 'brand consistency,' or 'company design standards.' Covers color systems, typography, logo rules, imagery guidelines, and tone matrix for any … --- ## How to Use This Skill ## Anthropic Brand Identity ## Quick Audit Checklist ## Task-Specific Questions ## Proactive Triggers ## Output Artifacts

Front matter and section headings read from the upstream file on 2026-09-14 · 5,333 characters in full

01 What it does

What the brand-guidelines Skill Does in Claude Code and Codex

Summary, workflow and outputs, all read from the skill's SKILL.md.

From the SKILL.mdRead 2026-09-14 · not a recorded run

In the Skill's Own Terms

Brand Guidelines is an editorial and audit skill for applying, documenting or enforcing a brand's visual and verbal identity. It routes Anthropic work to a bundled Anthropic identity system and any other brand through framework sections used to assess and document color, typography, logo, imagery and tone.

Readers get five artifacts: a brand audit report, a color system reference, a tone matrix, a typography scale, and a condensed guidelines mini-doc, plus an eight-point checklist that runs before any subjective design opinion. It defaults to checking consistency before creativity, names exact color codes, font weights and pixel measurements rather than taste, and hands channel-specific and copy work to related skills.

What it produces

A brand audit report in Markdown that compliance-checks assets one by one against every brand dimension.
A color system reference table giving the full palette with hex, RGB, CMYK and Pantone values plus usage rules.
A tone matrix table pairing voice attributes with contexts and example phrases.
A condensed brand guidelines mini-doc covering all seven dimensions, written to be shareable with contractors.

See the example prompt ↗

How It Works

01
Load the Product Marketing Context
Before applying any brand standards, the skill looks for a product marketing context file in the project and reads it to tailor recommendations to the brand.
02
Decide Apply Versus Create
The first routing decision is whether the user needs to apply an existing guideline set or build a new one, because the workflow differs from there on.
03
Route Anthropic Work to the Bundled System
Artifacts for Anthropic use the skill's own identity system, with the reference file holding the detail.
04
Route Other Brands Through the Framework
For every other brand the framework sections are used to assess the existing system and document it in the same dimensions.
05
Choose Consistency Over Creativity
Consistency checking is the default posture, placed ahead of any creative interpretation of the brand.

02 Find your fit

When to Use the brand-guidelines Skill

Use the brand-guidelines skill in Claude Code or Codex when the job is brand and design-system work of this kind. Fit and limits below are taken from the skill's own file.

Good Fit

A team that needs brand guidelines applied consistently across marketing materials, products and communications.
A brand without a documented system, since the skill works whether you have an established system or are building one from scratch.
Standing up a new marketing channel such as a TikTok account, newsletter or podcast that needs the brand expressed in a new format.
A design feedback session, where the checklist is run before any subjective opinion is given.
Copy review, where wording is cross-checked against voice attributes and the tone matrix rather than only grammar.

Know the Boundaries

It is not a substitute for defining voice attributes in the first place.
Structural content work is out of scope for the content-humanizer handoff.
Cross-channel brand system design is not what the social-content skill is for.
Copy-only brand work is not a canvas-design job.

What to Provide

Existing brand assetsLogo files, color codes and fonts, so the audit works against real assets rather than assumptions.
Target output formatDigital, print, presentation or social, because the format drives the specifications that matter.
Brand foundation documentMission, values and positioning, which the skill uses as the basis for voice and visual decisions.
The specific gapThe particular inconsistency or missing piece being fixed, so the work targets it instead of restating everything.

03 Inside the skill

Rules the brand-guidelines Skill Gives Claude Code and Codex

6 concrete instructions, defaults and limits the SKILL.md sets for the agent — the part of the file that changes the result.

Trigger on Any Visual Asset
Before producing any poster, slide, email or social graphic, the skill checks whether brand guidelines exist rather than styling the asset ad hoc.
Offer a Minimal System When None Exists
If no guidelines exist, the default is to propose establishing a minimal brand system first, rather than proceeding with an unconstrained design.
Review co-branding Automatically
Any co-branding situation is supposed to immediately trigger a review of logo clear space, sizing ratios and color dominance rules.
Cite Exact Values, Not Taste
Feedback during an audit must name the exact color code, font weight and pixel measurement instead of offering subjective opinions.
Hit the contractor-ready Bar
The quality bar for every brand output is that a contractor who has never worked with the brand could produce on-brand work from the artifact alone.
Load marketing-context First
Brand voice and visual decisions must align with the ICP, positioning and messaging, so the marketing-context skill is treated as the foundation layer and always loaded first.

04 Put it to work

Install brand-guidelines in Claude Code or Codex

One npx skills add command, then a first task in your agent and a checklist for the result.

Add brand-guidelines to Claude Code, Codex or Your Agent

Run in your project; the installer asks which agent to add it to.

Terminal

npx skills add https://github.com/alirezarezvani/claude-skills --skill brand-guidelines

Generic skills CLI form for marketing-skill/skills/brand-guidelines/SKILL.md; the repository may document its own path.

Give the Skill a First Brand and design-system Work Task

Written in the skill's own terms; replace the bracketed parts with your material.

Starter prompt

Apply our brand guidelines to [the launch page and the announcement email] for [Product], then audit what I have already got. Flag anything off the approved palette, the wrong typeface weight, or logos without proper clear space. If we don't have a foundation document yet, propose a minimal system covering color, typography and voice so the work stays consistent.

Source: written from the SKILL.md in the skill's own terms.

Check the First Result

What the SKILL.md itself says a correct result looks like:

Colors match the approved palette with no off-brand variations.
Fonts use the correct typeface and weight.
The logo has proper clear space and is an approved variation.
Body text meets the minimum size and contrast requirements.
Tone matches the brand voice attributes.
Any co-branding follows the partner logo rules.

In OpenDesign import brand-guidelines from its SKILL.md link: Plugins → Add → Skill → Import from link, then pick it in the top bar.

Download OpenDesign Read the quickstart

05 Open source, traceable

Source, License and Verification

Where this page's facts come from, and when they were last checked.

Author: Alireza Rezvani
Repository: github.com/alirezarezvani/claude-skills Branch main
Skill file: marketing-skill/skills/brand-guidelines/SKILL.md Content checksum recorded at verification; commit 19392f7
License: MIT From LICENSE; SKILL.md says “MIT”.
Repository stars: 25,934 GitHub snapshot taken 2026-09-14 for the whole alirezarezvani/claude-skills repository, which contains 5 skills in this catalog. Not a rating or usage count for brand-guidelines.
Verified by OpenDesign: 2026-09-14 Source file, path, license text and star count were checked. Not bundled in OpenDesign main (checked 2026-08-28); a live run has not been recorded on this page.

Inside the SKILL.md

How to Use This SkillReads product marketing context, picks apply or create, favours consistency before creativity
Anthropic Brand IdentityPoints to references/brand-identity-and-framework.md for the Anthropic identity details
Quick Audit ChecklistEight-point pass covering color, type, logo, contrast, imagery, tone, prohibitions, co-branding
Task-Specific QuestionsFive intake questions: apply or create, output format, assets, foundation doc, specific gap
Proactive TriggersFive moments to act unprompted: visual assets, copy reviews, new channels, feedback, co-branding
Output ArtifactsTable of five deliverables, each in Markdown document or table format
CommunicationConsistency as a trust signal; be specific and align voice with ICP and positioning
Related SkillsHandoffs to marketing-context, copywriting, content-humanizer, social-content and canvas-design

The Skill's Own Description

“When the user wants to apply, document, or enforce brand guidelines for any product or company. Also use when the user mentions 'brand guidelines,' 'brand colors,' 'typography,' 'logo usage,' 'brand voice,' 'visual identity,' 'tone of voice,' 'brand standards,' 'style guide,' 'brand consistency,' or 'company design standards.' Covers color systems, typography, logo rules, imagery guidelines, and tone matrix for any brand — including Anthropic's official identity.”

Front-matter description from SKILL.md. The full file is about 5,333 characters. Read the full file on GitHub.

06 Before you install

Questions About the brand-guidelines Skill

Answers come from the SKILL.md as read on 2026-09-14, not from a recorded run.

Does it only cover visual design?

No. It covers color systems, typography, logo rules, imagery guidelines and a tone matrix, for any brand including Anthropic's official identity, so verbal and visual decisions are handled together.

Why does it treat brand consistency so strictly?

Because the skill frames consistency as a trust signal rather than a design preference: every deviation from the guidelines erodes recognition. That is why it audits against named values instead of giving subjective feedback.

Can it apply the guidelines to visual design files such as posters and PDFs?

That is handled by a companion skill, canvas-design, which is used when brand guidelines need to be applied to visual design artifacts. This skill is not used for copy-only brand work.

Brand Guidelines

Run brand-guidelines on a Real Brand and design-system Work Task.

Download OpenDesign, import brand-guidelines from its SKILL.md link, paste the prompt above, and read the plan before the result.

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