Nike.
Athletic retail. Monochrome UI, massive uppercase type, full-bleed photography.
Palette sample
First 5 hex codes lifted from the DESIGN.md color sections. The full palette and roles live in the source spec.
#111111 #000000 #ffffff #fafafa #f5f5f5 Visual theme
Nike.com is a kinetic retail cathedral — a site that channels the explosive energy of sport into a digital shopping experience. The design operates on a principle of radical simplicity: strip everything back to black, white, and grey so that athletic photography and product color can dominate without competition. The result feels less like a website and more like a sports editorial laid out with the precision of a luxury magazine. Every pixel of real estate is either selling product or driving toward product.