Xiaohongshu.
Lifestyle UGC social platform. Singular brand red, generous radius, content-first.
Palette sample
First 5 hex codes lifted from the DESIGN.md color sections. The full palette and roles live in the source spec.
#ffffff #f5f5f5 #ff2442 #ff2e4d #fdbc5f Visual theme
Xiaohongshu (小红书 / RED) is the visual opposite of a SaaS console. Open the app and you do not see "Xiaohongshu" — you see other people's breakfasts, hotel sofas, the lipstick they bought on the third try. That is by design. The entire UI tries to act as a transparent picture frame: white surfaces, low-noise components, no shadow stacks competing for attention. Everything yields to the user-uploaded image.