The Working Approach
Visual Hierarchy addresses the order in which an interface attracts attention. It combines size, weight, contrast, whitespace, position, and density rather than relying on one oversized heading or a bright button. The source separates primary, secondary, tertiary, and background information.
It is a composition guide for new work, not a substitute for testing an existing screen. Common scanning patterns and suggested size differences are heuristics. The actual hierarchy should be checked against the task and audience, including layouts whose reading direction differs from the source's left-to-right examples.
Expected Deliverables
- A prioritized content hierarchy for one view.
- A composition rationale using multiple attention cues.
- A quick visual-review and task-testing checklist.
From Brief to Review
- 01Rank the Content
Choose the primary action or message and identify what should be scanned next or read on demand.
- 02Assign Visual Weight
Use coordinated changes in size, spacing, contrast, and grouping rather than making every element prominent.
- 03Check the Reading Order
Use a squint test and real task observation to see whether attention follows the intended sequence.