The Working Approach
Card Sort Analysis works after a sorting study has been run. It first establishes whether the study was open or closed, which cards were included, and how many participants contributed. It then examines common groupings and naming conventions.
The central artifact is a similarity view showing how often items were placed together, followed by proposed categories and labels. Inconsistent cards remain an explicit finding. The result informs information architecture; it is not by itself a finished site structure or proof that the proposed navigation is findable.
Expected Deliverables
- A card-pair similarity matrix
- Proposed categories and participant-informed labels
- Ambiguous cards and recommended follow-up research
From Brief to Review
- 01Confirm the Study
Read the actual results and establish method, participant count, and card set.
- 02Compare Groupings
Identify repeated co-occurrence and category names without inventing missing responses.
- 03Propose and Test
Recommend groupings, flag unstable cards, and identify whether tree testing or more research is needed.