The Working Approach
Illustration Style specifies how a family of illustrations should look and where it belongs. It addresses geometric versus organic form, flat versus dimensional treatment, detail level, abstraction, and line style.
The source connects that visual language to product color, optional character rules, and different contexts such as hero imagery, empty states, onboarding, and errors. It also asks for reusable elements and creation guidance. This is an art-direction specification, not an image-generation model or a finished asset pack.
Expected Deliverables
- An illustration visual-language guide
- Palette, character, and reusable-element rules
- Context-specific application and accessibility guidance
From Brief to Review
- 01Define the Style Axes
Choose form, dimension, detail, abstraction, and line treatment with concrete references.
- 02Set the Family Rules
Limit the palette, define shadows or gradients, and add character guidance only where relevant.
- 03Map the Applications
Explain how hero, spot, empty-state, and other illustrations differ in scale and purpose.