In the Skill's Own Terms
A working guide for writing and editing microcopy in digital products: buttons, labels, titles, error messages, notifications, forms, onboarding, empty states, success messages and help text. Every string is judged against four quality standards — purposeful, concise, conversational and clear — and each element type has a pattern, such as [Verb] [object] for buttons and [What failed].
[Why/context]. [What to do]. for errors. Voice is treated as fixed brand personality while tone shifts across frustrated, confused, confident, cautious and successful users. The skill adds accessibility rules, research-backed sentence and character benchmarks, a four-phase editing process, and reference files for voice charts, content usability and Figma MCP.
What it produces
- The interface copy itself across buttons, labels, error messages, notifications, forms and related elements.
- A product voice chart, built with references/voice-chart-template.md, mapping brand concepts to voice characteristics and do/don't examples.
- Error messages written from templates/error-message-template.md, a fillable template for effective error messages.
- An onboarding flow designed from templates/onboarding-flow-template.md, the framework for clear onboarding experiences.
How It Works
- 01Start from Context
Step one is understanding user goals, business objectives, technical constraints and the emotional state of the user before any drafting begins.
- 02Draft from Speech
Begin with what you would say out loud, apply the element's pattern, weigh voice and tone, then front-load the important information.
- 03Edit in Four Ordered Passes
The file prescribes four phases, run in order: purposeful, concise, conversational, clear, each with its own checking questions.
- 04Match Tone to the Moment
Tone is adapted per user emotional state — frustrated, confused, confident, cautious, successful — while voice stays constant.
- 05Test and Measure
Review with the team, test with users when possible, then measure task completion and comprehension rather than opinion.