In the Skill's Own Terms
A principles-only motion design reference for designers and developers animating interfaces. It starts from three pillars — emotional intent, visual narrative and motion craft — then narrows each decision through one of four motion personalities (Playful, Premium, Corporate, Energetic), each with fixed duration bands, easing curves and overshoot percentages.
Worked recipes cover button press, card entrance, success and error shake, supported by duration tables per element type, directional easing rules, choreography and stagger budgets, an emotion-to-motion map and weight classes. The guidance is expressed as numbers, defaults and constraints that apply to whatever animation system you already use.
What it produces
- Three brand motion constants to define: signature easing, duration palette and entrance pattern
- Ready-made cubic-bezier specifications borrowed from platform standards
- Multi-step pattern recipes with per-step timings, such as the button press follow-through
How It Works
- 01Settle the Three Pillars First
Identify the emotional intent, the visual micro-story and the craft that makes the motion believable before any timing or curve is chosen.
- 02Lock One Personality Archetype
Pick a single archetype — Playful, Premium, Corporate or Energetic — and hold it across the project, since each carries its own duration band, easing curve and overshoot.
- 03Use the Fewest Properties That Work
The property tables pair each effect goal with a primary property and optional secondaries; one property reads as direct, two as polished, three or more risks overwhelming the viewer.
- 04Scale Duration by Distance
Start from the duration for the element type, then stretch it for travel distance: 100px is the base, 200px becomes 1.3x, 400px becomes 1.6x.
- 05Ease by Direction
Entrances decelerate with an ease-out family curve, so the motion starts fast and lands gently.