“Open Design is our unfair advantage.”
How Ikigai One runs its client work on Open Design — brand systems, client deliverables, even a live portal, all ~50× cheaper than before.
The work was good. The math wasn’t.
Anthony Reyes started his first creative agency at 13, and he’s run everything since the same way: bootstrapped, mostly self-taught, and used to wearing every hat himself, often at 3 a.m. Ikigai One first outsourced its marketing, didn’t love the results, and brought it in-house — which worked so well the studio now sells those services to other firms in its field. He’s not someone who tries tools. He wires them into the business.
Even in-house, the heavy design work still went out: most of it ran through an outsourced art team at roughly $1,500 a month. A single client-ready brand PDF could eat dozens of hours and several thousand dollars to produce. And every new client meant rebuilding from scratch, hoping nothing drifted off-brand along the way.
“Could we leverage the AI we’re already using to replace a lot of that spend?” That question is what led him to Open Design.
Open Design already has my brand guidelines, my brand voice, my assets. I’d just go in and say ‘I need this’ — and do everything from there.
A 40-page branded report — for ~$40.
The kind of polished, multi-page report that normally costs thousands and days of work. Anthony made Ikigai One’s 40-page branded report in Open Design for about $40 and half a day — roughly 50× cheaper. Brand guidelines, capabilities deck, this report: the studio’s whole internal set now comes out of one place, perfectly on-brand.
Build once, rebrand for every client.
Anthony built one sales-enablement PDF, then re-skinned it for a client, RevTek, in minutes: their brand, their colors, the QR swapped for the client’s contact details. Click-to-call and click-to-email still work in the export. This isn’t a logo swap — it’s a reusable, client-ready deliverable template.
“The client was very happy with the result.”
A design system, all the way to a working app.
Ikigai One’s client portal is the client-facing side of an internal tool that’s replacing ~$23K/yr of third-party software (Halo PSA). Anthony had Open Design design the whole thing on-brand — a real product clients log into, not a static mockup. “It’s as versatile as an HTML canvas.”
One brand system, every format.
A pitch deck — from one logo
From a single logo, Open Design read the prospect’s site and wrote a custom Google-Ads proposal in ~10 minutes. “The output was phenomenal.”
An infographic — from a brief
A client couldn’t grasp a technical fix, so a short brief became a clean infographic. Their reply: “Oh — I understand now.”
And plenty more
Brand guidelines, an ebook, an interactive event microsite — the same system stretches to any format.
“It’s been a pretty significant addition to our workflows over the last month — it’s become invaluable at this point.”
Your unfair advantage is one download away.
Open Design is free, open-source, and runs on your own machine and your own keys. Running a studio or a marketing team? Talk to us about shared brand systems, client assets, and team workflows.