The Working Approach
Interview Script prepares the conversation before a qualitative study begins. It organizes an introduction, warm-up, thematic exploration, concrete experience walkthroughs, and a closing section. The result is a guide for a facilitator, not a transcript or a set of findings.
The distinctive constraint is question neutrality. The source favors broad context before feature-specific questions and asks about actual past situations rather than relying on hypothetical enthusiasm. Follow-up probes help the interviewer understand motivation and sequence without telling participants how they should feel.
Expected Deliverables
- A timed interview guide organized around research themes.
- Follow-up probes for recent experiences and decisions.
- Facilitator notes covering neutrality, tangents, and time management.
From Brief to Review
- 01Set the Research Question
Confirm who will participate, the decisions the study should inform, and the available session length.
- 02Build the Conversation Arc
Move from low-pressure context to deeper experiences, then specific scenarios and a closing invitation.
- 03Check Every Question
Remove assumed emotions, preferred answers, and unnecessary yes-or-no wording. Add probes where a short answer would miss the behavior.