The Working Approach
User Persona organizes research into a small set of archetypes based on behaviors, motivations, and needs. The source explicitly rejects demographic-only personas and asks for design implications, so the result should help a team choose between product decisions rather than decorate a workshop.
It also asks the team to prioritize a primary persona and identify research gaps. Names, images, and illustrative narratives can make a profile readable, but they must not be confused with real participants or quoted evidence. When research is limited, the profile should remain a clearly labeled hypothesis.
Expected Deliverables
- A small set of behavior-based persona profiles.
- A primary-persona recommendation with design implications.
- Research gaps and unresolved assumptions for further study.
From Brief to Review
- 01Review Available Evidence
Read interviews, surveys, analytics, and product context before defining a profile.
- 02Find Behavioral Clusters
Group patterns of goals, frustrations, and approaches rather than sorting people only by age or occupation.
- 03Connect Profiles to Decisions
Describe realistic scenarios, identify the primary audience, and explain what each pattern changes in design.