Loom Design System.
Loom async video. Purple primary, friendly surfaces, video-first layout. Clean and professional without being corporate.
Palette sample
First 5 hex codes lifted from the DESIGN.md color sections. The full palette and roles live in the source spec.
#625df5 #ffffff #f7f7f8 #e4e4e7 #5048e5 Visual theme
A friendly, fast video-first async communication tool. Loom's design feels like a well-made productivity app — approachable, clean, and professional without being corporate. Purple accent (#625DF5) signals creativity and video without being loud. Information density is moderate, with generous whitespace that lets content breathe.